COMM 266: Copywriting (Fall 2019)

Assignment

Write a campaign for dairy milk. Include a manifesto and three ads with headlines and a tagline, one with a paragraph of body copy.

Background

Milk is dying. Not the cows. They’re fine. But their milk is not very popular these days. People just aren’t drinking milk. Oh, sure, there was that great Got Milk? campaign everyone remembers and steals from. Got Mulch? Got Tri-Delt? But with the onslaught of other options like coconut milk, almond milk, cashew milk, and oat milk, dairy milk is getting ignored.

Single Most Important Thing to Say

Dairy milk is better for you. 

Results

© 2018 by Emily Robertson.