Reason Why

This campaign wasn't for a class or client - it's a personal passion project that I'm continuing to work on. My grandma was diagnosed with and passed from Alzheimer's when I was younger, and almost a decade later, a cure still hasn't been found but more and more people are being diagnosed. My family has continued to be involved with the Alzheimer's Association, and I continue to be an advocate for the organization, my grandma, and all others affected. 

Was my lemonade stand as a 10 year-old convincing enough?

Writing a note to my grandma on the "Memory Board" at the 2011 Memory Walk in Erie, PA.

This one is for you, grandma!

Objective

Promote the Chicago 2018 Alzheimer's Association Memory Walk to educate people about what the rising relevancy and urgency of Alzheimer's.

Background

An estimated 5.7 million Americans of all ages are living with Alzheimer's dementia in 2018. This number includes an estimated 5.5 million people age 65 and older and approximately 200,000 individuals under age 65 who have younger-onset Alzheimer's. 
‚Äč
Eighty-three percent of the help provided to older adults in the United States comes from family members, friends or other unpaid caregivers.
 
Every 65 seconds someone develops Alzheimer's in the United States. By mid-century, someone will develop the disease every 33 seconds. 

Target

Chicago individuals ages 30-50 who are not aware of the rapidly growing rate of Alzheimer's and those that have lost someone to Alzheimer's but haven't taken any action. 

Problem

People don't realize how common Alzheimer's is becoming and that there is a one in three chance they will develop dementia if action isn't taken now to end Alzheimer's. 

Insight

Everyone thinks they're invincible until it happens to them. 

Strategy

Show people how common Alzheimer's Disease is becoming, but there's still a chance to beat it by teaming up with the Alzheimer's Associations.

© 2018 by Emily Robertson.